Runway 2019 Identity
For the Buffalo State 2019 Runway 12, I decided to handle the graphics a little differently. Over the past years, emphasis in the visual identity had always been on the model, rather than the design. Every poster consisted of a beauty shot and a heading on top. To reflect current fashion, I wanted to bring current design, which is why I focused on a classic Caslon typeface paired with bold image and text placement. I made not just one poster, but three; all of which could be connected to make an even larger poster.